Inside Peek: Ad Team, Spring Break

Spring Break!  It’s a kind of an irrelevant term for Ad Team members since we have to work through through week to get everything finished, or close to it. During the hectic week, we worked on: Finishing the book, including copy and edits Designing and layout of the book Working on the first draft of […]

How Social Media Can Prepare Students for Jobs after College

Story: Kristin Wyllys Oct. 17, 2013 Today, the use of social media in corporate recruiting efforts has hit an all-time high. Companies are recruiting potential employees online through three main outlets: LinkedIn, Twitter and Facebook. Because the employers are frequently relying on social media to find future employees, students should be using their personal social […]

Moms of the New Millennium

Story: Porshae Brown Sept. 19, 2013 There is a new breed of mothers called “millennial moms” who are digitally connected and highly influential. They are not your average group of mothers juggling a busy schedule. These mothers are between the ages of 18 and 34 years old, are extremely active online, and have a lot […]

Public Relations & SEO: A New Skill for New PR Practitioners

Story: David Peveto Jan. 17, 2014 I recently read an article on PR Daily entitled 7 Underrated Skills for any PR Newbie. The author, Jessica Malnik, described a few skills that might be overlooked by new or recent college graduates seeking a career in public relations. Malnik suggested that the following skills could help set […]

Interview with Professionals, RD Thomas

My goal is to help students, like you, get the inside peek of possible internship and job opportunities. I want to help you put the best foot forward and get the upper hand on “hot spots” in Lubbock. I met with Ashleigh Sawyer, vice president of RD Thomas Agency. She was loud and crazy, but […]

Inside Peek: Ad Team, Seventeenth Meeting

The meeting are starting to get longer and the stress levels are peaking. It’s beginning to become a rough time during our meetings with final drafts for the book coming up on Sunday. We still have a lot to do until then. The first announcement before the meeting began was tryouts for presentation team. Bichard […]

Inside Peek: Ad Team, Sixteenth Meeting

We started off our meeting with great news! The Lubbock Advertising Federation is helping sponsor our trip and gave us a hefty check. Luckily, we have almost everything paid for. The Ad Team will be hosting a give back night at Chili’s on University all day on February 24th to make the rest of the […]

Inside Peek: Ad Team, Fifteenth Meeting

Between our team meetings, we meet with our groups to discuss and work on certain pieces of the campaign. These smaller meeting help each group work on specific details for the big ideas mentioned during our weekly meetings by the whole group. During my group meeting, we specifically work on sponsorships, partnerships, events, promotions, and […]

Interview with Professionals, Griffin Wink

My goal is to help students, like you, get the inside peek of possible internship and job opportunities. I want to help you put the best foot forward and get the upper hand on “hot spots” in Lubbock. I met with Brian Wink, the president of Griffin Wink Advertising. He was very nice and laid-back. […]

Inside Peek: Ad Team, Fourteenth Meeting

Before the meeting, I looked at the promotions that Mary Kay had put on previously. They did have a successful “Fall Into Your Beauty” college tour that many students really enjoyed. Mary Kay visited several colleges putting on makeup demonstrations for students, trying out new products, interactions with independent beauty consultants, and giveaways throughout the […]