Bullet Ad Team Prepares for Shot at National Competition

While some students may have spent spring break laying beside a pool or exploring a sunny beach, 18 Texas Tech University students toiled in the College of Media & Communication building, often until early hours of the morning. Shannon Bichard, advertising department chairwoman, handpicks the Bullet advertising members, who have been preparing a campaign for […]

Bullet Advertising Takes Home A Win!

On Wednesday, April 16, the Texas Tech Ad Team hit the road early in the morning to head to Austin for the district National Student Advertising Competition. It had been a rough year working hard and many late nights, but I’m proud to say that we won first place! 6 a.m.: Several cars filled with […]

Inside Peek: Ad Team, Nineteenth Meeting

Our meeting this week was pretty short, since almost everything has been finished! The presentation team previewed their work for Rodriguez’s International Advertising class, which I was in, in the morning. We had a few technical difficulties but it went well overall. The students in the class gave us great feedback and helped us to […]

Inside Peek: Ad Team, Eighteenth Meeting

It was nice seeing everyone fully rested after spring break at the relatively short 18th meeting! We began discussing what each team completed during spring break so that everyone is on the same page. During spring break, we were able to finish almost everything we need to be ready for competition. The tactical demo team […]

Inside Peek: Ad Team, Spring Break

Spring Break!  It’s a kind of an irrelevant term for Ad Team members since we have to work through through week to get everything finished, or close to it. During the hectic week, we worked on: Finishing the book, including copy and edits Designing and layout of the book Working on the first draft of […]

Inside Peek: Ad Team, Seventeenth Meeting

The meeting are starting to get longer and the stress levels are peaking. It’s beginning to become a rough time during our meetings with final drafts for the book coming up on Sunday. We still have a lot to do until then. The first announcement before the meeting began was tryouts for presentation team. Bichard […]

Inside Peek: Ad Team, Sixteenth Meeting

We started off our meeting with great news! The Lubbock Advertising Federation is helping sponsor our trip and gave us a hefty check. Luckily, we have almost everything paid for. The Ad Team will be hosting a give back night at Chili’s on University all day on February 24th to make the rest of the […]

Inside Peek: Ad Team, Fifteenth Meeting

Between our team meetings, we meet with our groups to discuss and work on certain pieces of the campaign. These smaller meeting help each group work on specific details for the big ideas mentioned during our weekly meetings by the whole group. During my group meeting, we specifically work on sponsorships, partnerships, events, promotions, and […]

Inside Peek: Ad Team, Fourteenth Meeting

Before the meeting, I looked at the promotions that Mary Kay had put on previously. They did have a successful “Fall Into Your Beauty” college tour that many students really enjoyed. Mary Kay visited several colleges putting on makeup demonstrations for students, trying out new products, interactions with independent beauty consultants, and giveaways throughout the […]

Inside Peek: Ad Team, Promotions Meeting

Our group is tasked with coming up with events and promotions, media selection, budget, and scheduling. For only seven of us, that is a huge task. We met on a Sunday afternoon to have a few days to come up with our own ideas before getting together as a whole. We discussed previous ideas that […]