In “Chatting with Alumni,” I will sit down (at my computer desk) and email alumni of the College of Media and Communication and catch up about life after graduation and their memories of Texas Tech. This week, I got in touch with Halie Hartman, a marketing communications consultant for a Houston-based marketing and design firm, HexaGroup. Hartman […]
An Introduction to Search Engine Optimization (SEO): Part 2- On-Page SEO
September 22, 2014 by
Welcome to the second part of the SEO series at The Hub@TTU. If you haven’t already, check out the first part of the series to gain a better understanding of what search engine optimization is. In the first part of this series, we learned about how search engines operate and the specifics they look for […]
An Introduction to Search Engine Optimization (SEO): Part 1- What is SEO?
September 8, 2014 by
Search Engine Optimization, or SEO for short, is an evolving series of techniques to make a website, image, video, etc. appear on the first page of search engine results, depending on the keywords used. Is that the official definition? No, but in principle, that’s the ultimate goal for marketers, web designers, public relations practitioners and […]
