“Bass Predators”: Gone North, Gone Fishin’

Welcome to the pilot episode of “Bass Predators,” a fishing television show created and produced by Luke Heath for his mass communications master’s capstone project. It was filmed in northern Minnesota on the Mississippi River. Heath and his brother, Jake Heath, offer advice about fishing while catching tons of Smallmouth Bass. The project was edited and […]

Outpost TV: Peeple

The Outpost TV discusses the Peeple app in its first episode of the Fall 2015 semester.

COMC Student Ridin’ to Vegas for Miss Rodeo America

Kagan Massey’s passion for rodeo started early in life. She began riding at the age of 5, competing in events at 8 and rodeo queening at 13. Her interest stemmed from seeing a family friend, who was the county rodeo queen, participating in events. “It was the perfect combination of pageant with riding,” Massey said. Born and raised in New Mexico, […]

Outpost TV: Global Communications Part II

This week on Outpost TV: Lab Manager Katelynne Newman and Content Manager Dylan George discuss global communications, and special guest Dr. Kent Wilkinson sat down with Tori Young to discuss Texas Tech University’s Quality Enhancement Plan. To receive news and updates, follow us on Twitter at @TTU_Outpost and like us on Facebook at facebook.com/outpostlab.

Outpost TV: Global Communications

This week on Outpost TV: Jennifer Bryant and Content Manager Dylan George discuss global communications, and special guest Dr. Todd Chambers joins them to discuss Texas Tech University’s Quality Enhancement Plan. To receive news and updates, follow us on Twitter at @TTU_Outpost and like us on Facebook at facebook.com/outpostlab.

Outpost TV: Snapchat Geofilters

This week on Outpost TV: Lab Manager Katelynne Newman and Content Manager Dylan George discuss Snapchat’s new “Long Live The Matadors” geofilter with T.J. Vining.     To receive news and updates, follow us on Twitter at @TTU_Outpost and like us on Facebook at facebook.com/outpostlab.

Tech’s International Film Series Opening Week

The Texas Tech International Film Series will begin its Spring 2015 season Tuesday night with a showing of “La Strada,” a 1954 Italian drama directed by cinema master Federico Fellini. IFS coordinator Robert Peaslee said in an email that the first film will be shown tomorrow at 7 p.m. at Alamo Drafthouse Cinema, located at 120 West […]

Outpost TV: Holidays

This week on Outpost TV: Co-Lab Manager Katelynne Newman and Dylan George discuss how brands use the holidays to promote and expand their presence.         To receive news and updates, follow us on Twitter at @TTU_Outpost and like us on Facebook at facebook.com/outpostlab.

Welcoming Assistant Professor of Practice Lisa Du Bois Low

The Texas Tech College of Media and Communication is proud to report Lisa Du Bois Low will be serving as an assistant professor of practice in public relations beginning next semester. According to an email from Dean Perlmutter, Ph.D., Low will also take on the editor position for the college’s newsletter, Alumni Advantage. Low frequently gets […]

Social Media & Brand Management

Story: Ashley Wilde  Social media has become increasingly popular throughout the years and has become a critical component of brand management. Before the Internet, consumer comments to a brand were only possible over the phone or by sending a letter directly into the brand’s office; which means they were significantly easier to control and keep […]