Troubles Brewing: Local coffee shop finds success following COVID adversity

Since the start of the pandemic, businesses across the county have been hit hard by the pandemic leading many to close their doors for good. In spite of the circumstances, Sugar Browns Coffee was able to launch their new location on 67th Street and Indiana Avenue. Taylor McAlpine, general manager, said the idea for the […]

Passion in Production: Lubbock head roaster talks about community & coffee

By Barrett Bergez Since he was a teenager, Lubbockite Keaton Crane has had a love of coffee and the community that lives around it. When he turned 18, Crane got his first job in the coffee industry at a local coffee shop called Gatsby’s Coffeehouse that has since closed down. Crane said it was at […]

Coffee Break: Local Shops Prepare for Back To School

Starbucks may be the coffee king, but for millennial age consumers, local coffee shops may be a more appealing option. Local coffee connoisseurs tend to be younger, with the largest demographic of customers between ages 18-24, according to the Small Business Development Center. This is definitely true for local coffee shop, Sugar Brown’s. Located across […]

Beloved Coffee House Reopens

Lubbock’s beloved coffee house, Sugar Brown’s, closed its doors four years ago. But thanks to the overwhelming support of Lubbock locals, new owner Justin Stice is serving quality coffee to the public once again. A Kickstarter campaign to reopen the coffee shop raised $20,420 from 155 backers this spring. “Our goal was $20,000, which we […]