Local winery survives COVID-19 pandemic

By Brinkley Rash, Kaelea Pena, MaKayla Glenn, Erin Pellet, Faith Douglass, and Kamryn Mendoza In March 2020, many travel destinations and attractions shut down as the world faced the COVID-19 pandemic. However, the McPherson Cellars Winery in Lubbock, Texas, found a way to pivot. Many businesses that relied on tourism suffered as travel restrictions increased. […]

Meet Mesgen Gebremeskel, 2022 JCMI Fest Judge

Finding a career that aligns with one’s interests and passions is no easy task, but it is always rewarding, Mesgen Gebremeskel, Texas Tech alum, shares his journey to realizing his dream career as a colorist. “I was always interested in cinematography as a whole – but there was just always something about it that I […]

Meet Ricardo Cortez, 2022 JCMI Fest judge

By Melanie Escalante Ricardo Cortez came to Texas Tech to pursue a biology major and graduated in 2017 with a bachelor’s degree in electronic media, two weeks before moving to New York to start his career in media production. Cortez, from San Antonio, Texas, said he met a lot of great people at Texas Tech […]

Meet Zackary Brames, 2022 JCMI Fest Judge

In search of a school with rich traditions and school spirit, Zackary Brames, Austin, Texas native, and Tech alum found inspiration and the career of his dreams after transferring from UTSA to Tech in 2013. Brames, a graduate of the College of Media and Communication, said it was at a Texas Tech football game that […]

Meet Liliana Huantes, 2022 JCMI Fest judge

By Melanie Escalante Liliana Huantes remembers sitting down with her family to watch home videos as a child and being mesmerized by the camera and what it created. The Texas Tech alum from San Antonio, Texas who graduated with a bachelor’s degree in creative media industries in May 2021, said when she would go to […]

TTU Presidential Lecture & Performance Series welcomes music group “Ranky Tanky”

On April 28, the Texas Tech Office of the President will host Grammy winners Ranky Tanky, as their final act to wrap up this semester’s Presidential Lecture & Performance Series. The series celebrates 15 years of providing the local community with educational and entertaining performances by distinguished speakers, authors, musicians, and dance companies. Notable performances […]

SILC hosts Phenomenal Women of Texas Tech campaign

By Melanie Escalante The Student Intersectional Leadership Council at Texas Tech is a student-led organization that works closely with the division of diversity, equity, and inclusion, as well as other campus departments. Nanette Dolera, a senior pursuing a dual degree in honors sciences and humanities and political science who also serves as the Asian, Pacific […]

My experience in the coffee industry

While many people consider themselves to be coffee enthusiasts, most have probably not spent time working in coffee shops to learn the craft. Many in the industry are likely to tell you coffee is as much a craft and an art as anything–it takes time and patience to learn the art of coffee. For nearly […]

Resell business on the rise in Lubbock

By Joe Garcia Mel Lofton of VintagebyFaded wants to encourage anyone who is into vintage, sneakers or street wear to go after reselling because now is the time to do it. “I look at it as a community–being involved with everyone that’s (selling vintage), and then they’re working with people…It’s just better that way,” Lofton […]

Local businesses hope Buddy Holly Hall will revitalize downtown Lubbock

By Joe Garcia The Buddy Holly Hall of Performing Arts and Sciences opened to the public on Jan. 23 in hopes of having an impact on downtown Lubbock, said Tim Collins. Collins, board chairman of the Lubbock Entertainment Performing Arts Association, said enhancing downtown Lubbock was LEPAA’s main focal point. “Every great city has a […]