The eleventh meeting held on December 8th was a long and brutal meeting, but not necessarily in a bad way. It was just very long and tedious, long discussions, and give pages of front and back notes…
We started off our meeting by talking about what to expect during the spring semester. Bichard said that we really needed to kick it up! The spring will be crazy busy and intense because it will be for class credit for most people. Our first quiz may even be on the day before classes start! Therefore, I better look over my case study again a few times before heading.
Secondary insight was the first team to present all of their information they found throughout the entire semester. This, of course, was a lot of information to go over again and keep current in your mind. Ryan stated that we do need to remember the top three objectives from the case study, awareness, perception, and consideration.
Their group also figured out the primary and secondary target segments that we are hoping to target during our campaign. They went over the psychographics and explained why these two would be the best groups. They also looked at specific states and areas that we should focus on. Their data and information was quite extensive! (Meaning, there was a bunch of math involved.) They went through an extensive view over all the Simmons Data about the target audience’s media choices, which include television, magazines, and online choices. These will help us to understand what is truly popular to our audience without just going with what we believe.
Our group, primary insight, went second. We creative a chart with positive and negative aspects of our three objectives. We also compared the positive and negative aspects about Mary Kay, so everyone can understand what we need to focus on to better our campaign. We also shared several things we thought about that could work under the creative ideas that we all discussed. Luckily, everyone really liked the idea!
As a group, we talked about how we wanted our ideas and campaign to stand out from the rest of the schools. Are our ideas bigger and better? Are we going out of the box? Will other teams focus on this idea? Will they even consider it? I think that’s the hardest part about this competition, if the other teams will consider what we are thinking about. I would love to be able to go to competition with a fresh, new idea that no one else but us thought of. I want to be different! I want to stand out! That’s basically my goal for life, too.
For the creative brainstorm portion of our meeting, we wanted to focus on the big idea. Each team was currently focusing on two different ideas and shared them for everyone. Our goal was to narrow them down to two ideas so we could think about them during the Christmas break.
When we come back, we would hopefully have tactical ideas and examples for these two ideas. Our groups will also be changing a bit to fit what our interests are in and work on the production aspects of the campaign. Again, I cannot wait for next semester for when we test our ideas and see them completed. Next semester will be a difficult challenge, especially since all my activities take place in the spring.
Have a safe and wonderful holiday!
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About Olivia Utley
