Is Lubbock the Friendliest City in America?

Entering the Lubbock city limits on U.S. Route 84, a driver is greeted by countless billboards for hotels, wineries, restaurants and more. The newest addition to this visual cacophony is a billboard proclaimed Lubbock to be “the friendliest city in America.” The sign is part of a new marketing campaign by Reagor-Dykes Auto Group and McDougal Companies to […]