Is Lubbock the Friendliest City in America?

Entering the Lubbock city limits on U.S. Route 84, a driver is greeted by countless billboards for hotels, wineries, restaurants and more. The newest addition to this visual cacophony is a billboard proclaimed Lubbock to be “the friendliest city in America.” The sign is part of a new marketing campaign by Reagor-Dykes Auto Group and McDougal Companies to […]

South Overton Could Soon Be Booming

By Nicolas Lopez The sounds of hammers banging and saws cutting wood have become a regular part of the sound landscape in South Overton. The neighborhood is in the midst of a transformation, with new construction and remodels of older housing taking place on many of its streets. Longtime friends and business partners, Ian Harper and […]