Lubbock Businesses And Residents Prepare For Big Game

Daniel Archibeque said he prepares for Super Bowl despite the outcome of the game or turnout.

Daniel Archibeque said he prepares for Super Bowl despite the outcome of the game or turnout.

Daniel Archibeque is preparing for his 28th Super Bowl party in Tech Terrace. He has the essentials — steak, hot dogs, hamburgers, chips and dip — and, most importantly, his friends and family.

Archibeque, a painter, said he started stocking up early at the Lowe’s Corner Market near his home.

“We’ve got a really good plan,” Archibeque said, “we’re gonna come over here to Lowe’s and win that 40-inch TV, barbecue, and invite our neighbors and just have a really great time.”

Archibeque’s timely strategy isn’t echoed by other Tech Terrace residents, however.

Tyrell Bucher, the assistant manager at Lowe’s, said his store is usually full of last-minute shoppers beginning on Saturday.

“We’re usually not busy during the game itself,” Bucher said. “We are [busy] the day before. We’re cram-packed, and the morning of.”

Bucher said the store increases stocks of chips and other snacks to prepare for a hungry hoard of customers.

Consumer Nation reported the average American spent nearly $70 on Super Bowl party items in 2013. Marcos Guajardo said he likes to spend three times that.

The senior exercise and sport sciences major has hosted a party for the last five years. Guajardo said his parties consist of more than 20 of his closest friends.

“We’re gonna do it big,” he said. “I usually spend about $200 on Super Bowl parties.”

Not all viewers celebrate at home, however. Janet Del Campo, a bar manager at Jake’s Sports Cafe & Backroom, said she’s not sure how many patrons to expect.

EMPTY CHAIRS AT EMPTY TABLES — Janet Del Campo, a bar manager at Jake’s Sports Cafe & Backroom said turnout depends on the teams playing in Sunday’s game. Photo by Alana Kiker

Del Campo said last year’s Super Bowl brought in roughly 50 customers — an average turnout for any given Sunday.

“It’s hard to tell how many people will come in,” she said, “because lots of people will have Super Bowl parties at home, but with the two teams that are playing, we’re not sure.”

Marcos Guajardo said his party isn’t about how many people attend or which teams are playing. He just wants to enjoy his friends’ company.

“I usually just tell them to come over so we can all have a good time,” he said.

Alana Kiker, Stacie Wirmel, Kaitlyn Kravik, and Julie Gore contributed to this post.

About David Talley

Robert David Talley is a fourth-year student from Decatur, Texas studying journalism and political science. David's interests include cycling and food. After graduating, he hopes to work for a newspaper in Park City, Utah.