Lubbock Businesses And Residents Prepare For Big Game

Daniel Archibeque is preparing for his 28th Super Bowl party in Tech Terrace. He has the essentials — steak, hot dogs, hamburgers, chips and dip — and, most importantly, his friends and family. Archibeque, a painter, said he started stocking up early at the Lowe’s Corner Market near his home. “We’ve got a really good […]

What’s Trending? Super Bowl

This week on What’s Trending?: Assistant Social Media Lab Manager Katherine McBee and Content Manager Katelynne Newman talk about the impact social media had on the Super Bowl this year. To follow up, we sat down with Texas Tech Athletic Department Assistant Manager for Promotions and Fan Engagement Eric Ward to get his opinion on […]

The Best 2014 Super Bowl Commercials

Last night was rough — especially if you’re a Denver Broncos fan. As much as we love our Tech alumni ( Wes Welker, Manny Ramirez, and Louis Vasquez), the game was an utter blowout — Seahawks 48, Broncos 8.  There was a lot of running, catching, and flailing made by all on the field. The […]

Business Off Broadway: Super Bowl Predictions

Lauren finds out which team the good people of Broadway think will win the Super Bowl.

Center For Communication Research To Unveil New Testing Facility During Super Bowl

During this year’s big game, the Center for Communication Research at Texas Tech will unveil a new testing facility that will examine how people watch television in a home setting. The facility is located in the basement of the Media and Communication building, and resembles an average living room. Glenn Cummins, Ph.D., Associate Professor of […]

Positives of Going Viral

Story: Trevor Bell Graphic: Berkley Iden In today’s digital climate, organizations and brands are trying to find ways to reach as many people as quickly as they can; thus, social media is seen as the perfect medium for spreading brand awareness. To fully take advantage of social media’s influence, there is often the desire to […]