M.E.I.G: Media Entrepreneur And Innovation Group

A Texas Tech University organization teaches students entrepreneurial skills and guides them on how to efficiently develop pitch-worthy business plans incorporating original ideas.

The Media Entrepreneur and Innovation Group also provides a new and unique opportunity to get involved.

Courtesy of Julien Demers

Courtesy of Julien Demers

M.E.I.G. is a student organization developed for media strategy majors, but it welcomes students from any college with any major who have an interest in media entrepreneurship.

The main idea behind the creation of this organization is to take concepts and ideas learned from media entreprenuership courses in order to develop an idea that will turn into a business plan.

Members in the organization will be separated into multiple student groups and will use their innovative ideas to create, as well as develop, pitch-worthy business plans for competitions throughout the school year.

“People are excited and have ideas; they don’t want to be just another number working another desk job. They want to be the ones changing the industry, making things happen.”

Not only will these student groups compete internally within the organization, they will also have opportunities to compete with other student organizations around the campus. M.E.I.G.’s executive board will select the best student group to represent the organization and compete in various events throughout the fall and spring semesters.

“Responses have been great,” said Ben Jarvis, graduate student and executive board member for M.E.I.G. “People are excited and have ideas; They don’t want to be just another number working another desk job. They want to be the ones changing the industry, making things happen.”

The next event M.E.I.G. plans to participate in this semester is 3 Day Startup Texas Tech, a 72-hour learning-by-doing campus workshop that teaches entreprenuerial skills to university students in an extreme hands-on environment. This event begins on Nov.7 and the main idea behind this workshop is to start tech companies over the course of three days. An application is required to participate in 3DS, but it is free and welcomes all graduate and undergraduate students. 

“We are a bunch of media people,” Jarvis said. “We have a lot of great ideas within our groups, and we know how to market them and make them look good.”

Other events M.E.I.G. plans to participate in this spring are College Shark Tank Pitch Event and Student Startup Madness.

“We are a bunch of media people,” Jarvis said. “We have a lot of great ideas within our groups, and we know how to market them and make them look good.”

M.E.I.G. has a few programs within the organization that will be available for student groups to use in order to create the canvas for their business models.

Courtesy of Julien Demers

Courtesy of Julien Demers

However, student groups will have the freedom to use any outside software and tools they need in order to create the perfect business pitch.

M.E.I.G. encourages students who have experience with programming and product building to join. Executive board members and officers in the organization will help facilitate feedback and guide each student group to reach its full potential.

About Krista Bruton

Media Industry Content Reporter

Krista Bruton is a graduate student in the College of Media and Communication and currently pursuing the professional track in the MA program. She recieved her undergraduate degree in Public Relations at Texas Tech University and hopes to graduate the masters program with a job in corporate communications, media relations, or anything in the communications industry.

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