eSports Lab adds new opportunity in College of Media & Communication

By A.J. Salazar In January 2023, Texas Tech University established the eSports Competition and Streaming Lab located on the first floor of the College of Media & Communication. Braxton Parrott, a Texas Tech Information Technology alumnus and current student assistant at CoMC, said what was once an abandoned call center has now transformed into a […]

Lubbock couple forced into mandatory quarantine rely on faith, community for strength

By Reece Nations, Managing Editor All it took was a single phone call for husband and wife Lea Fulton and Heather Savonne to have their lives upended by the coronavirus pandemic. When Lubbock Health Department officials reached out to them on March 19, they were informed they may have been exposed to COVID-19 days earlier.  The possibility of the virus’ transmission to them stemmed from a visit Savonne made to the home of another […]

Toilet Paper Torching: Ox hunting ranch speaks on viral video

By Jillian Guinn  Ox Ranch, located in Uvalde, Texas, posted a video on its Facebook page that depicted an employee incinerating what appears to be several boxes of toilet paper with a flamethrower on March 21. After drawing criticism online, the organization reaffirmed its commitment to aiding the community.  “There’s no toilet paper shortage over here at the Ox Ranch,” the video’s description read. “(In fact,) we had a little fun with the [sic] flamethrower!! Book with us […]

Lubbock rapper sentenced to 25 years in prison after lyrics, social media posts admitted as evidence

By Corey May Editor’s note: An appeal was filed in the Seventh District of Texas Court of Appeals in Potter County on Dec. 05, 2019. Further movement in the case is still pending.  On April 22, 2019, Treshon “Parkway Tee” Stokes, charged with possession of a controlled substance with the intent to deliver in the […]

Digital Footprints: Facebook, Cambridge Analytica and Your Data

The social media behemoth Facebook was already in damage control by the time its 33-year-old chief executive, Mark Zuckerberg, testified before Congress in a pair of hearings which began on Tuesday, April 10. The hearings were prompted after it was revealed that Cambridge Analytica — a political consulting firm linked to Donald Trump’s 2016 presidential […]

Social Media Sparks Conversation on Racism

By Shane Longoria After an Instagram post by user “sydnieshowmaker” circulated Twitter and Facebook, many Texas Tech students used it as an opportunity to have a discussion about racism and cultural appropriation. The image showed a woman wearing a basketball jersey and afro wig, and in the caption she called herself Laquifa. The image has since […]

‘I’ll Do It Tomorrow:’ The Procrastinator’s Motto

By Haylee Uptergrove Cell phones, social media and Netflix: the college student’s perfect trifecta for avoiding homework. Throw in a nap and hanging out with friends, and it is the perfect recipe for the phenomenon that plagues most college students: procrastination. Procrastination is something studies show students start dealing with early on in their collegiate […]

More Than a Check-In

By Laura Ragsdale More than 128,600 people have checked into J&B Coffee on Facebook, according to their page, and that number grows every day. Scott Cline, owner of J&B Coffee Company, said his coffee shop uses the Facebook check-in feature to allow customers to connect to the Wi-Fi. “The Facebook check-in feature was brought to us […]

The Evolution of Caption Trends

The photo itself, the filter used and the caption are all taken into consideration when posting to Instagram, however in the last year the caption has arguably become the most crucial part. Instagram launched in 2010 and that was the start of a social media phenomenon. Back then, the use of excessive emojis and hashtags made […]

Humans of Diversity Week

Diversity Week is “dedicated to celebrating and understanding the importance of diversity” on Texas Tech’s campus. What are the qualities that you feel make you unique? RG: I was born in Mexico but lived the most of my life in the bottom of Texas. I am mostly reserved and quiet. I think most of it […]