Story: Porshae Brown Sept. 19, 2013 There is a new breed of mothers called “millennial moms” who are digitally connected and highly influential. They are not your average group of mothers juggling a busy schedule. These mothers are between the ages of 18 and 34 years old, are extremely active online, and have a lot […]
Moms of the New Millennium
March 2, 2014 by The Outpost @ TTU
Filed Under: Blogs, Entertainment, Media Industry, The Outpost Tagged With: College of Media and Communication, Social Media, Texas Tech, The Outpost, TTU, WeAreCOMC
Public Relations & SEO: A New Skill for New PR Practitioners
March 2, 2014 by The Outpost @ TTU
Story: David Peveto Jan. 17, 2014 I recently read an article on PR Daily entitled 7 Underrated Skills for any PR Newbie. The author, Jessica Malnik, described a few skills that might be overlooked by new or recent college graduates seeking a career in public relations. Malnik suggested that the following skills could help set […]
Filed Under: Blogs, Entertainment, Media Industry, The Outpost Tagged With: blogs, College of Media & Communication, CoMC, Google, Marketing, public relations, Rawls College of Business, SEO, Social Media, Texas Tech, The Outpost, TTU, Twitter, WeAreCOMC
What’s Trending? Sochi Winter Olympics
February 18, 2014 by The Outpost @ TTU
This week on What’s Trending?: Assistant Social Media Lab Manager Katherine McBee and Content Manager Katelynne Newman spoke with Managing Director of Texas Tech Communications & Marketing Chris Cook about the role social media played in the Sochi Olympics. To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College of Media & Communication, CoMC, Olympics, Social Media, Sports, Texas Tech, The Outpost, TTU, WeAreCOMC, What's Trending
What’s Trending? Super Bowl
February 16, 2014 by The Outpost @ TTU
This week on What’s Trending?: Assistant Social Media Lab Manager Katherine McBee and Content Manager Katelynne Newman talk about the impact social media had on the Super Bowl this year. To follow up, we sat down with Texas Tech Athletic Department Assistant Manager for Promotions and Fan Engagement Eric Ward to get his opinion on […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College of Media and Communication, CoMC, Social Media, Sports, Super Bowl, Texas Tech, Texas Tech Athletics, The Outpost, TTU, WeAreCOMC
MCTV Is Back!
January 27, 2014 by Sarah Self-Walbrick
“This is the MCTV Weekday Update,” Scott Pelley announces with a booming voice, introducing the student newscast. The student-produced MCTV Weekday Update resumed production on Monday. MCTV is a newscast produced by students that airs Monday through Thursday on The Hub@TTU. The MCTV crew reports on everything happening on campus and around Lubbock. The first […]
Filed Under: Arts, Entertainment, Media Industry Tagged With: College of Media and Communication, MCTV, Media, news, Texas Tech, WeAreCOMC
Establishing Brand Loyalty through Social Media
September 5, 2013 by The Outpost @ TTU
Story: Trevor Bell In its most basic form, brand loyalty can be simply defined as when consumers use a particular product regularly, despite competitors’ attempts to earn their business. Social media use can be simply defined as when an individual has a social media profile – whether it is Facebook, Twitter, Instagram, Vine, etc. – […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: Brands, College of Media & Communication, CoMC, Social Media, Texas Tech, The Outpost, TTU, WeAreCOMC
How Social Media Can Impact the Sports World
August 15, 2013 by The Outpost @ TTU
Story: Trevor Bell Aug. 15, 2013 Stories about sports make up a large part of today’s news coverage. In particular, information and news about star players are what drive headlines, and celebrity athletes can play a significant role in strategic communication efforts. In the past, audiences relied on traditional media outlets to acquire this news. […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College Football, College of Media & Communication, CoMC, Social Media, Sports, Texas A&M University, Texas Tech, The Outpost, TTU, Twitter, WeAreCOMC
Positives of Going Viral
June 27, 2013 by The Outpost @ TTU
Story: Trevor Bell Graphic: Berkley Iden In today’s digital climate, organizations and brands are trying to find ways to reach as many people as quickly as they can; thus, social media is seen as the perfect medium for spreading brand awareness. To fully take advantage of social media’s influence, there is often the desire to […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: Ads, College of Media & Communication, CoMC, Social Media, Sports, Super Bowl, Texas Tech, TTU, Twitter, WeAreCOMC, YouTube
Biogenesis Scandal and Social Media
January 24, 2013 by The Outpost @ TTU
Story: Matt Moczygemba, Morgan Crump, Ciara Gaines and Jantzen Murray As part of Dr. Lea Hellmueller’s Sports, Social Media & Scandal class Sports coverage has evolved over time, and social media continues to be a game-changer for both the athlete and the reporter. On one end of the spectrum, social media has demanded that athletes […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College of Media & Communication, CoMC, Social Media, Sports, The Outpost, TTU, WeAreCOMC
