Story: David Peveto Jan. 17, 2014 I recently read an article on PR Daily entitled 7 Underrated Skills for any PR Newbie. The author, Jessica Malnik, described a few skills that might be overlooked by new or recent college graduates seeking a career in public relations. Malnik suggested that the following skills could help set […]
Public Relations & SEO: A New Skill for New PR Practitioners
March 2, 2014 by The Outpost @ TTU
Filed Under: Blogs, Entertainment, Media Industry, The Outpost Tagged With: blogs, College of Media & Communication, CoMC, Google, Marketing, public relations, Rawls College of Business, SEO, Social Media, Texas Tech, The Outpost, TTU, Twitter, WeAreCOMC
Why Is Buzzfeed So Buzz Worthy?
February 18, 2014 by Katie Hayes
As ubiquitous as Facebook has become, seeing a Buzzfeed article at the top of a Facebook newsfeed has become nearly as frequent. What’s more, the Buzzfeed phenomenon escalated seemingly overnight. Its description on the site characterizes Buzzfeed as “the social news and entertainment company,” an appropriately catch-all description for its wide range of content. Presumptuous […]
Filed Under: Entertainment, Media Industry Tagged With: Article, Buzzfeed, Comedy, entertainment, Facebook, Humor, Internet, Quizzes, Social Media
What’s Trending? Sochi Winter Olympics
February 18, 2014 by The Outpost @ TTU
This week on What’s Trending?: Assistant Social Media Lab Manager Katherine McBee and Content Manager Katelynne Newman spoke with Managing Director of Texas Tech Communications & Marketing Chris Cook about the role social media played in the Sochi Olympics. To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College of Media & Communication, CoMC, Olympics, Social Media, Sports, Texas Tech, The Outpost, TTU, WeAreCOMC, What's Trending
What’s Trending? Super Bowl
February 16, 2014 by The Outpost @ TTU
This week on What’s Trending?: Assistant Social Media Lab Manager Katherine McBee and Content Manager Katelynne Newman talk about the impact social media had on the Super Bowl this year. To follow up, we sat down with Texas Tech Athletic Department Assistant Manager for Promotions and Fan Engagement Eric Ward to get his opinion on […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College of Media and Communication, CoMC, Social Media, Sports, Super Bowl, Texas Tech, Texas Tech Athletics, The Outpost, TTU, WeAreCOMC
Meet The Hub – Sarah Chollar
October 20, 2013 by Lawrence Sierra
Meet Sarah Chollar. She’s the Hub’s Promotions and Social Media Manager, and she sat down to tell us all about what she does.
Filed Under: Blogs, Featured, Media Industry Tagged With: Hub, Lawrence Sierra, Sarah Chollar, Social Media, TTU
#KentHance
October 16, 2013 by Sarah Self-Walbrick
In today’s social media world, it’s no surprise that the initial rumor of Chancellor Kent Hance’s retirement was first released on Twitter the night before the official announcement. What is surprising is how fast #kenthance started trending. According to reports provided by the Outpost, a social media lab in the College of Media and Communication, […]
Filed Under: Campus, Featured Tagged With: campus, chancellor, Chancellor Hance, College of Media & Communication, hance, hancellor, Lubbock, Red Raiders, Social Media, Texas Tech, Texas Tribune, The Outpost, TTU, Twitter
What's Trending? Social News Sites
September 20, 2013 by The Outpost @ TTU
On this episode of What’s Trending @DavidPeveto talks about the history and current implementations of social news sites. We go into depth about the most active social news service, Reddit, and how it can sway even the largest media outlets.
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: Reddit, Social Media, The Outpost, What's Trending
Establishing Brand Loyalty through Social Media
September 5, 2013 by The Outpost @ TTU
Story: Trevor Bell In its most basic form, brand loyalty can be simply defined as when consumers use a particular product regularly, despite competitors’ attempts to earn their business. Social media use can be simply defined as when an individual has a social media profile – whether it is Facebook, Twitter, Instagram, Vine, etc. – […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: Brands, College of Media & Communication, CoMC, Social Media, Texas Tech, The Outpost, TTU, WeAreCOMC
How Social Media Can Impact the Sports World
August 15, 2013 by The Outpost @ TTU
Story: Trevor Bell Aug. 15, 2013 Stories about sports make up a large part of today’s news coverage. In particular, information and news about star players are what drive headlines, and celebrity athletes can play a significant role in strategic communication efforts. In the past, audiences relied on traditional media outlets to acquire this news. […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College Football, College of Media & Communication, CoMC, Social Media, Sports, Texas A&M University, Texas Tech, The Outpost, TTU, Twitter, WeAreCOMC
Positives of Going Viral
June 27, 2013 by The Outpost @ TTU
Story: Trevor Bell Graphic: Berkley Iden In today’s digital climate, organizations and brands are trying to find ways to reach as many people as quickly as they can; thus, social media is seen as the perfect medium for spreading brand awareness. To fully take advantage of social media’s influence, there is often the desire to […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: Ads, College of Media & Communication, CoMC, Social Media, Sports, Super Bowl, Texas Tech, TTU, Twitter, WeAreCOMC, YouTube
