Taking Art “Serios”

For many in the Lubbock community, the first Friday of every month means heading to the Depot District and taking in the atmosphere of the First Friday Art Trail. The art trail ends at 8 p.m., but that does not mean art connoisseurs have to go home; at Serios 4 Cereal, the party will just be […]

What’s Trending? Social Media in Careers

This week on What’s Trending?: Social media lab manager Kristin Wyllys is talking with alumna Shelby Chapman about how she uses social media in her career. See what she had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost, like us on Facebook: facebook.com/outpostlab, and subscribe to our YouTube channel: youtube.com/TTUOutpost

Social Media In The College Classroom

Film scripts are gone. Blackboards are in decline. Things are not what they used to be. Today, professors are leading the charge to implement social media into their courses. One former Texas Tech student has learned firsthand the power of social media. Jessica Phillips, a graduate with a 2011 business degree from Tech, arrived at […]

What’s Trending? Social Media Research Studies from PR Professionals

This week on What’s Trending?: Social Media Lab Manager Kristin Wyllys and Content Manager Katelynne Newman are discussing social media research studies from public relations professionals. See what they had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost, like us on Facebook: facebook.com/outpostlab, and subscribe to our YouTube channel: youtube.com/TTUOutpost

Evolution of Snapchat

Story: Ashley Wilde and Sarah McDowell As part of Professor Alan Abitbol’s Online & Digital PR class May 12, 2014 Since its creation, Snapchat has become one of the most popular mobile apps that can be downloaded to your iPhone or Android smartphone. According to a study by Sumpto, a company that works with approximately […]

What’s Trending? Viral Videos

This week on What’s Trending?: Grace Diana and Jessica Daniel from Professor Alan Abitbol’s Online & Digital PR class discuss the impact viral videos have had on social media. See what they had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

What’s Trending? Late Night TV

This week on What’s Trending?: Content Managers Katelynne Newman and Sarah Harlan discuss how late night host Jimmy Fallon utilizes Twitter and other social media platforms to his advantage. See what they had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

More Followers More Money

Story: Stephanie Gilder, Sarah Johnston and Madison Tate As part of Professor Alan Abitbol’s Online & Digital PR class May 1, 2014 Many businesses, including Whole Foods and Kate Spade, are turning to social media to increase profits and brand recognition. The use of social media by businesses enables them to further their reach and […]

#SocialMedia&Relationships

Thanks to this Spotify commercial, the Hub was curious: What role does social media play in student relationships at Texas Tech University? The Hub conducted an anonymous survey, which more than 100 students answered, and here is what we found.  Read: What’s Your Number, Tech?  After asking about several well-known social media brands, such as Tinder, Grindr, […]

Social Media Impact on Malaysia Airlines Flight 370

Story: Guadalupe Mata and Rebecca Beach As part of Alan Abitbol’s Online & Digital PR class April 24, 2014 For weeks, one single story dominated almost all international headlines. On March 8, an airliner carrying 239 people departed from Kuala Lumpur International Airport to Beijing. Unfortunately, Malaysia Airlines Flight 370 never reached its destination. Instead […]