Nellis In The House

November 19, 2013 by

The faculty and staff of the College of Media and Communication welcomed President Duane Nellis on Nov. 18 for a tour of the college and its facilities. President Nellis was given the grand tour of MCTV, The Hub, KTXT, and more. He said the college is an institution on the move, and in very positive […]

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The Men Behind The CoMC App

November 1, 2013 by

Forty-two drafts and 300 hours later and the College of Media and Communication application is now available for download. Carlos Alban and Sami Suteria, computer engineering students, won the App-athon last semester and were later contacted in May by CoMC to develop an app for the college. Working through different versions since June, Alban said […]

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Establishing Brand Loyalty through Social Media

September 5, 2013 by

Story: Trevor Bell In its most basic form, brand loyalty can be simply defined as when consumers use a particular product regularly, despite competitors’ attempts to earn their business. Social media use can be simply defined as when an individual has a social media profile – whether it is Facebook, Twitter, Instagram, Vine, etc. – […]

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How Social Media Can Impact the Sports World

August 15, 2013 by

Story: Trevor Bell Aug. 15, 2013 Stories about sports make up a large part of today’s news coverage. In particular, information and news about star players are what drive headlines, and celebrity athletes can play a significant role in strategic communication efforts. In the past, audiences relied on traditional media outlets to acquire this news. […]

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Positives of Going Viral

June 27, 2013 by

Story: Trevor Bell Graphic: Berkley Iden In today’s digital climate, organizations and brands are trying to find ways to reach as many people as quickly as they can; thus, social media is seen as the perfect medium for spreading brand awareness. To fully take advantage of social media’s influence, there is often the desire to […]

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MCTV Weekday Update – March 8

March 8, 2013 by

Katherine McBee and Tanner Tate bring you today’s MCTV Weekday Update, featuring a Reaching Audiences story by Gloria Ogletree, insight into a mix of environmentalism and economics with Katherine, and a story on DWIs by Brad Cesak. Tune in the week after Spring Break for more MCTV!

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Google Glass Presents Opportunities and Concerns

March 6, 2013 by

Story: Sarah Harlan Google has out done itself once again with its latest technology device, Google Glass. The glasses are worn like a regular pair of prescription glasses with the capabilities to display real-time information in front of the wearer’s eyes. Headsets come in an array of colors, frame shapes and ear buds to fit […]

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Biogenesis Scandal and Social Media

January 24, 2013 by

Story: Matt Moczygemba, Morgan Crump, Ciara Gaines and Jantzen Murray As part of Dr. Lea Hellmueller’s Sports, Social Media & Scandal class Sports coverage has evolved over time, and social media continues to be a game-changer for both the athlete and the reporter. On one end of the spectrum, social media has demanded that athletes […]

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TTU Press Hosts Book Sale In New CoMC Building

November 20, 2012 by

Texas Tech University Press wrapped up a week-long open house and book sale on Friday for the nationally recognized Association of American University Presses’ University Press Week.

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