This week on What’s Trending?: Assistant Social Media Lab Manager Katherine McBee and Content Manager Katelynne Newman spoke with Managing Director of Texas Tech Communications & Marketing Chris Cook about the role social media played in the Sochi Olympics. To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: […]
What’s Trending? Sochi Winter Olympics
February 18, 2014 by The Outpost @ TTU
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College of Media & Communication, CoMC, Olympics, Social Media, Sports, Texas Tech, The Outpost, TTU, WeAreCOMC, What's Trending
College of Media & Communication to Offer Online Graduate Program
January 17, 2014 by Sarah Self-Walbrick
The people asked, and the college will oblige! In the Converging News E-Newsletter e-mailed on Jan. 15, Dean David Perlmutter announced the College of Media and Communication will soon offer an online graduate program. In the e-mail, Perlmutter wrote the current master’s program is very successful, setting new enrollment records each year. According to records […]
Filed Under: Campus, Media Industry Tagged With: College of Media & Communication, CoMC, Converging News, Degree, Graduate, Online, Perlmutter
Jules Andres Awarded Outstanding Alumna
November 4, 2013 by Lauren Estlinbaum
After handing me her business card there is a graphic that instantly stands out to me. “Wait, is this you in the cowboy hat?” I ask. She laughs at my reaction. “Oh yes.We like to have a little fun now and then,” she responds. After all, the Tech alumna does work for a major toy […]
Filed Under: Campus, Media Industry Tagged With: College of Media & Communication, Director of Corporate Communications, Fort Worth, Jules Andres, los angeles, Major Company, Mattel, Toys
#KentHance
October 16, 2013 by Sarah Self-Walbrick
In today’s social media world, it’s no surprise that the initial rumor of Chancellor Kent Hance’s retirement was first released on Twitter the night before the official announcement. What is surprising is how fast #kenthance started trending. According to reports provided by the Outpost, a social media lab in the College of Media and Communication, […]
Filed Under: Campus, Featured Tagged With: campus, chancellor, Chancellor Hance, College of Media & Communication, hance, hancellor, Lubbock, Red Raiders, Social Media, Texas Tech, Texas Tribune, The Outpost, TTU, Twitter
Establishing Brand Loyalty through Social Media
September 5, 2013 by The Outpost @ TTU
Story: Trevor Bell In its most basic form, brand loyalty can be simply defined as when consumers use a particular product regularly, despite competitors’ attempts to earn their business. Social media use can be simply defined as when an individual has a social media profile – whether it is Facebook, Twitter, Instagram, Vine, etc. – […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: Brands, College of Media & Communication, CoMC, Social Media, Texas Tech, The Outpost, TTU, WeAreCOMC
How Social Media Can Impact the Sports World
August 15, 2013 by The Outpost @ TTU
Story: Trevor Bell Aug. 15, 2013 Stories about sports make up a large part of today’s news coverage. In particular, information and news about star players are what drive headlines, and celebrity athletes can play a significant role in strategic communication efforts. In the past, audiences relied on traditional media outlets to acquire this news. […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College Football, College of Media & Communication, CoMC, Social Media, Sports, Texas A&M University, Texas Tech, The Outpost, TTU, Twitter, WeAreCOMC
Positives of Going Viral
June 27, 2013 by The Outpost @ TTU
Story: Trevor Bell Graphic: Berkley Iden In today’s digital climate, organizations and brands are trying to find ways to reach as many people as quickly as they can; thus, social media is seen as the perfect medium for spreading brand awareness. To fully take advantage of social media’s influence, there is often the desire to […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: Ads, College of Media & Communication, CoMC, Social Media, Sports, Super Bowl, Texas Tech, TTU, Twitter, WeAreCOMC, YouTube
Google Glass Presents Opportunities and Concerns
March 6, 2013 by The Outpost @ TTU
Story: Sarah Harlan Google has out done itself once again with its latest technology device, Google Glass. The glasses are worn like a regular pair of prescription glasses with the capabilities to display real-time information in front of the wearer’s eyes. Headsets come in an array of colors, frame shapes and ear buds to fit […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College of Media & Communication, CoMC, Google, google glass, Social Media, The Outpost, TTU
Biogenesis Scandal and Social Media
January 24, 2013 by The Outpost @ TTU
Story: Matt Moczygemba, Morgan Crump, Ciara Gaines and Jantzen Murray As part of Dr. Lea Hellmueller’s Sports, Social Media & Scandal class Sports coverage has evolved over time, and social media continues to be a game-changer for both the athlete and the reporter. On one end of the spectrum, social media has demanded that athletes […]
Filed Under: Entertainment, Media Industry, The Outpost Tagged With: College of Media & Communication, CoMC, Social Media, Sports, The Outpost, TTU, WeAreCOMC
