More Followers More Money

Story: Stephanie Gilder, Sarah Johnston and Madison Tate As part of Professor Alan Abitbol’s Online & Digital PR class May 1, 2014 Many businesses, including Whole Foods and Kate Spade, are turning to social media to increase profits and brand recognition. The use of social media by businesses enables them to further their reach and […]

The Hub@TTU is Hiring for Fall Semester!

It’s that time of the year again and The Hub@TTU is hiring several positions for next semester! These are paid positions for students in the College of Media & Communication. You can earn $150 a week — $10 an hour for 15 hours of work. And, we have a lot of fun. We are accepting […]

Social Media Impact on Malaysia Airlines Flight 370

Story: Guadalupe Mata and Rebecca Beach As part of Alan Abitbol’s Online & Digital PR class April 24, 2014 For weeks, one single story dominated almost all international headlines. On March 8, an airliner carrying 239 people departed from Kuala Lumpur International Airport to Beijing. Unfortunately, Malaysia Airlines Flight 370 never reached its destination. Instead […]

What’s Trending? Tips on Effective Social Media Use

This week on What’s Trending?: Dylan George and Noelle Vela from the Online & Digital PR class are giving tips on effective social media use. See what they had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

What’s Trending? Texas Tech Athletics

This week on What’s Trending?: Courtney Bier and Elizabeth Lanham from the Online & Digital PR class discuss Tech Athletics and social media. See what they had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook Facebook.com/outpostlab

What’s Trending? Twitter & YouTube Ban in Turkey

This week on What’s Trending?: Content Manager Katelynne Newman and Social Media Lab Manager Kristin Wyllys discuss the ban on Twitter and YouTube in Turkey. See what they had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

What’s Trending? Twitter and TV

This week on What’s Trending?: Content Managers Katelynne Newman and Sarah Harlan discuss how television shows are utilizing social media now more than ever to connect with their audiences. See what they had to say here:   To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

What’s Trending? WhatsApp & Paper

This week on What’s Trending?: Assistant Social Media Lab Manager Katherine McBee and Content Manager Katelynne Newman talk about the two new apps Facebook purchased: WhatsApp and Paper. Learn more about the apps here: To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

How Social Media Can Prepare Students for Jobs after College

Story: Kristin Wyllys Oct. 17, 2013 Today, the use of social media in corporate recruiting efforts has hit an all-time high. Companies are recruiting potential employees online through three main outlets: LinkedIn, Twitter and Facebook. Because the employers are frequently relying on social media to find future employees, students should be using their personal social […]

Public Relations & SEO: A New Skill for New PR Practitioners

Story: David Peveto Jan. 17, 2014 I recently read an article on PR Daily entitled 7 Underrated Skills for any PR Newbie. The author, Jessica Malnik, described a few skills that might be overlooked by new or recent college graduates seeking a career in public relations. Malnik suggested that the following skills could help set […]