An Introduction to Search Engine Optimization (SEO): Part 2- On-Page SEO

Welcome to the second part of the SEO series at The Hub@TTU. If you haven’t already, check out the first part of the series to gain a better understanding of what search engine optimization is. In the first part of this series, we learned about how search engines operate and the specifics they look for […]

What’s That App?: Mark Cuban’s Cyber Dust

Internet security and privacy are two hot topics in the industry. As social media gained popularity and relevance, revelations came out highlighting ways users’ information was stored and used. A high point was reached last summer when whistleblower Edward Snowden tipped off the world with information regarding the National Security Agency’s (NSA) surveillance activities. The […]

Texas Tech International Film Series Begins Thursday

International film might seem like a foreign language to many students, but starting Thursday students have the opportunity to become “fluent.” The Texas Tech University International Film Series is beginning its second run, beginning with “The Conformist” by Bernardo Bertolucci. College of Media & Communication Associate Professor Rob Peaslee, Ph.D., along with a programming committee, is […]

Bullet Advertising: Texas Tech’s Award-Winning Ad Team

Room 151 in the College of Media and Communication appears unassuming at first, blending in well with the other similar rooms in the building. However, what goes on in that room from September to April of each school year is far from mundane and boring. Meet the Texas Tech Ad Team, officially named Bullet Advertising. […]

An Introduction to Search Engine Optimization (SEO): Part 1- What is SEO?

Search Engine Optimization, or SEO for short, is an evolving series of techniques to make a website, image, video, etc. appear on the first page of search engine results, depending on the keywords used. Is that the official definition? No, but in principle, that’s the ultimate goal for marketers, web designers, public relations practitioners and […]

What To Expect From Media Industry At The Hub

Welcome back to school, Red Raiders! With classes finally underway and the summer break long gone (or so it feels like), Texas Tech University is prepping for a historic semester with record student attendance and interest in the university. To all of the new freshmen and returning students, welcome to Texas Tech. During this school […]

What’s Trending? Social Media in Careers

This week on What’s Trending?: Social media lab manager Kristin Wyllys is talking with alumna Shelby Chapman about how she uses social media in her career. See what she had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost, like us on Facebook: facebook.com/outpostlab, and subscribe to our YouTube channel: youtube.com/TTUOutpost

Names And Dreams Change From China To U.S.

Authors: Dawit Haile, Katie McKee, Ali Willingham  The struggle of having people try to pronounce his name was one he decided to avoid. Now a part-time graduate instructor in the College of Media and Communication, Zijian Gong prefers to go by the name of Harrison. Born and raised in Shanghai, China, Gong said the path […]

Bullet Advertising Takes Home A Win!

On Wednesday, April 16, the Texas Tech Ad Team hit the road early in the morning to head to Austin for the district National Student Advertising Competition. It had been a rough year working hard and many late nights, but I’m proud to say that we won first place! 6 a.m.: Several cars filled with […]

Meet The Members Of Heads Up Display

You’ve watched their videos, and you’ve probably heard about their tournament coming up in May. Now, you can finally put a face to their names. Watch the video to see how the group got started and what they hope the show turns into in the future. The first-ever Heads Up Display Tournament is going to take place May […]