What's Trending? Social News Sites

September 20, 2013 by

On this episode of What’s Trending @DavidPeveto talks about the history and current implementations of social news sites. We go into depth about the most active social news service, Reddit, and how it can sway even the largest media outlets.  

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What's Trending? Second Screen

September 6, 2013 by

How television is becoming interactive with its viewers using various apps.

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Establishing Brand Loyalty through Social Media

September 5, 2013 by

Story: Trevor Bell In its most basic form, brand loyalty can be simply defined as when consumers use a particular product regularly, despite competitors’ attempts to earn their business. Social media use can be simply defined as when an individual has a social media profile – whether it is Facebook, Twitter, Instagram, Vine, etc. – […]

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How Social Media Can Impact the Sports World

August 15, 2013 by

Story: Trevor Bell Aug. 15, 2013 Stories about sports make up a large part of today’s news coverage. In particular, information and news about star players are what drive headlines, and celebrity athletes can play a significant role in strategic communication efforts. In the past, audiences relied on traditional media outlets to acquire this news. […]

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What's Trending? Strategic Uses of Vine

July 29, 2013 by

In this episode of What’s Trending?, Jonathan Caudle details the Public Relations opportunities offered through the mobile app, Vine.  

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What's Trending? Episode 2

July 9, 2013 by

Host David Peveto discusses Xbox One’s unfortunate story change during the 2013 Electronic Entertainment Expo.

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Positives of Going Viral

June 27, 2013 by

Story: Trevor Bell Graphic: Berkley Iden In today’s digital climate, organizations and brands are trying to find ways to reach as many people as quickly as they can; thus, social media is seen as the perfect medium for spreading brand awareness. To fully take advantage of social media’s influence, there is often the desire to […]

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What's Trending? Episode 1.2

June 17, 2013 by

Hosts Jon Caudle and Scarlett Humphries demonstrate how to shoot a video using the Vine app.

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What's Trending? Episode 1.1

June 17, 2013 by

In the premiere of What’s Trending, hosts Jon Caudle and Scarlett Humphries discuss Vine, an app for shooting short videos.  

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Google Glass Presents Opportunities and Concerns

March 6, 2013 by

Story: Sarah Harlan Google has out done itself once again with its latest technology device, Google Glass. The glasses are worn like a regular pair of prescription glasses with the capabilities to display real-time information in front of the wearer’s eyes. Headsets come in an array of colors, frame shapes and ear buds to fit […]

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