What’s Trending? NFL

This week on What’s Trending?: Nathan Gonzales and Catherine Hafer from Professor Alan Abitbol’s Online & Digital PR class discuss how the NFL uses Twitter, and how the fans react. See what they had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

What’s Trending? Late Night TV

This week on What’s Trending?: Content Managers Katelynne Newman and Sarah Harlan discuss how late night host Jimmy Fallon utilizes Twitter and other social media platforms to his advantage. See what they had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

#SocialMedia&Relationships

Thanks to this Spotify commercial, the Hub was curious: What role does social media play in student relationships at Texas Tech University? The Hub conducted an anonymous survey, which more than 100 students answered, and here is what we found.  Read: What’s Your Number, Tech?  After asking about several well-known social media brands, such as Tinder, Grindr, […]

What’s Trending? Twitter & YouTube Ban in Turkey

This week on What’s Trending?: Content Manager Katelynne Newman and Social Media Lab Manager Kristin Wyllys discuss the ban on Twitter and YouTube in Turkey. See what they had to say here: To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

What’s Trending? Twitter and TV

This week on What’s Trending?: Content Managers Katelynne Newman and Sarah Harlan discuss how television shows are utilizing social media now more than ever to connect with their audiences. See what they had to say here:   To receive news and updates, follow us on Twitter: @TTU_Outpost and like us on Facebook: facebook.com/outpostlab

Public Relations & SEO: A New Skill for New PR Practitioners

Story: David Peveto Jan. 17, 2014 I recently read an article on PR Daily entitled 7 Underrated Skills for any PR Newbie. The author, Jessica Malnik, described a few skills that might be overlooked by new or recent college graduates seeking a career in public relations. Malnik suggested that the following skills could help set […]

When Anonymity Goes Too Far

Twitter is all fun and games until someone gets called out by name. With the recent rise in “TTU” tagged parody accounts, the ugly truth has come out. While @TXTechCrushes, @TTUBusDriver and others have taken off with the help of humor, Tech is also plagued by accounts like @TTUSlamPiece and @TTUMakeouts. @TTUMakeouts has gained popularity […]

Tweet It Like You Mean It

Texas Tech has an array of Twitter parodies, but the real question is, how are they formed? Where do people come up with these ideas? Does one person manage the mayhem or do they have sidekicks? The truth is out. Three Texas Tech Twitter accounts agreed to spill their secrets, and one even chose to […]

#KentHance

In today’s social media world, it’s no surprise that the initial rumor of Chancellor Kent Hance’s retirement was first released on Twitter the night before the official announcement. What is surprising is how fast #kenthance started trending. According to reports provided by the Outpost, a social media lab in the College of Media and Communication, […]

How Social Media Can Impact the Sports World

Story: Trevor Bell Aug. 15, 2013 Stories about sports make up a large part of today’s news coverage. In particular, information and news about star players are what drive headlines, and celebrity athletes can play a significant role in strategic communication efforts. In the past, audiences relied on traditional media outlets to acquire this news. […]