Cheers to Being a ‘Winey’ Generation

By Victoria Holloway

Millennials are said to be the heaviest wine consumers, but a Facebook poll of 32 Millennials showed the generation may prefer mixed drinks and beer over wine. Four out of 10 Generation-X respondents preferred wine, passing the millennials in wine preference.

The results of the poll could be limited by the number of respondents, younger millennials’ preferences skewing the results and people trying to impress others with their drink choices.

Here’s a breakdown of the generations if you’re not sure which one you fit into:

  • iGen, Gen Z or Centennials: Born 1996 and later
  • Millennials or Gen Y: Born 1977 to 1995
  • Generation X: Born 1965 to 1976
  • Baby Boomers: Born 1946 to 1964
  • Traditionalists or Silent Generation: Born 1945 and before

Here is a breakdown of the findings for the millennial respondents in the Facebook survey:

Millennial pie chart

The questionnaire also revealed that no millennial men said they prefer wine.

According to the Wine Market Council, Baby Boomers still drink wine more frequently than millennials. But watch out, Boomers, because the Millennial generation is the fastest growing group of wine drinkers.

So there you have it, folks. Millennials might go down in history for not only being the most technology-obsessed generation, but also the “winiest.” Cheers!

Click on this ThingLink to learn more about wine!


Did you know about 80 percent of Texas’s wine grapes come from the West Texas/High Plains area?

Stay tuned for Victoria Holloway’s next story to learn more about vineyards and wine production in West Texas.

About JOUR 4350

JOUR 4350 is the multiplatform news delivery class, which is the capstone class for journalism majors within the College of Media & Communication.

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